Let’s talk fonts for a minute. Earlier I talked about the importance of fonts and how they are a key element of your branding. But the world of fonts is expansive, and sometimes, it’s hard to even know where to start.
If you are just getting started, and don’t have a logo yet, you’ll want to know this. If you’re going to have a logo designed by a graphic designer, it’s a good idea to have an idea of what font or fonts you’ll want them to include.
Here’s the thing, different programs, different platforms, all have different fonts that come standard. For instance, if you’re using MailChimp for emails and landing pages, there will be a few fonts to choose from. If you’re making a word document, there are going to be different fonts to choose from. Designing something in Canva? Different fonts, yet again. Now, that’s not to say that there won’t be some overlap. There might be, but that’s not always the case.
It’s true that you can purchase and download fonts to some platforms, but not all! You can add personalized fonts to Canva with the Pro plan. You can add custom fonts to Word (though they don’t always function properly). You can also add them to your WordPress website. But it’s also important to keep in mind that though you may have the fonts installed, if you’re working on a different device, or hiring someone else to work on your graphics, they may not have the same fonts as you.
You can find free fonts or paid fonts, and while the cost may not be high, it’s the time to add the correct font across all the platforms or people that can really add up. When creating your Brand Board, I always recommend picking at least two fonts. One will be a heading font, and one will be a basic text font. That’s not to say that you have to use the font in your logo for everything, but there’s always something to be said for cohesion and building brand awareness.
Again, if you’re just getting started, I’d recommend taking a look at this Font Menu. There are so many fonts to choose from that come standard on both WordPress (whether you are paying someone to design your website or DIYing it) and Canva.
Canva is one of my favorite tools for designing social media posts, but it’s also an excellent option for designing freebies like PDFs, presentations, and workbooks. It’s accessible even for a solopreneur, and it will save you time and money while you’re able to design some of your own materials.
When you use this Font Menu to choose a couple of fonts for your Brand Board, you won’t have to worry about having your website match your graphics. You’ll easily be able to make edits to the text on your own website without having to make complicated image banners, just to get the correct text on your site. Again, this tool will save you time and money, and can also save you from headaches down the road.
I know I’m kind of nerd, but I just love fonts and playing with combinations. What are your favorite fonts? Leave them in the comments below.