A lead magnet, also known as an opt-in, is a great way to start list building. Once you’ve created your lead magnet, and you have your email marketing platform all set up, you’re still find yourself stuck with the challenging task of making everything work together.
This combination blog post and video tutorial will give you the confidence to set up your lead magnet using MailerLite. And you don’t even need to know complicated web design or coding. You’ll be using a simple drag and drop editor for this. Putting the pieces together is actually quite easy using MailerLite’s free landing pages.
What You’ll Need
For this tutorial, you’ll need your already created lead magnet, stored and hosted. I like to use Google Drive or Dropbox since both are great free options for those just starting out. This example will done be using a PDF as the freebie, but it will work for just about any type of content, as long as you get the shareable link from the place where it is hosted.
You’ll also need a MailerLite account, which you can get started with for free. (They have one of the best free plans I’ve found when it comes to email marketing, complete with a generous amount of contacts and emails per month, plus automation and pop up options.)
After you’ve got your sharable link for your lead magnet, and your free account ready, just follow along with this video below. It may seem intimidating, but hang in there, by the end of this you’ll have an email list building, lead magnet ready to share with the world, all on one handy, dandy landing page, that you built yourself!
Watch the video below for the next steps on how to set up your lead magnet using MailerLite
And if you’re interested in grabbing a copy of the Font Menu that I am offering in this video as my lead magnet, you can sign up for it below. Or read more about it here.
When you’re done, please share a link to your new landing page in the comments below so we can all check out your lead magnet! I can’t wait to see how you set up your lead magnet using MailerLite.