As a small business owner, it can be hard to know where to begin when getting started with a website. If you’re planning to build your website (DIY or with a professional web designer), this is for you. Use these 7 simple steps as a checklist to help you establish a strong foundation and make sure you’re not missing any important steps.
It’s January and the tradition is to set New Year’s Resolutions, but I haven’t done that for years now and here’s why you should consider stopping too. What I encourage…
You’re ready to start recording your course videos, but you’re not quite sure how to get started. It’s helpful to use a tool you’re already familiar with, for ease. And…
It’s widely known that Apple’s founder, Steve Jobs, had a signature style, or uniform if you will, of a black turtleneck and jeans. While Jobs definitely considered it as part of his branding, he also chose to sport that black turtleneck as a way eliminate the need for deciding what to wear every day.
The Small Business Toolkit needs to be full of economical and efficient resources. As a small business owner, if you make an investment of time and money, you’re looking for…
What tools do I need to build my business? That answer, of course, will vary depending on your type of business, the size or your business, and your industry. But…
What does a holiday gift guide look like? What should I include? The possibilities are endless and there is no one right answer. I’ve put a sample holiday gift guide…
Put a festive flair on your holiday content this year and enjoy higher engagement and more conversions for your small business. From your website, to email, to advertisements, and social media, sprinkle in some festive fun with these holiday content ideas!
If your products aren’t time-specific, meaning you’ll be selling the same products regardless of the time of year, you may still consider offering some special sales or promotions surrounding the…
If you’ve reached October, and you haven’t planned out your holiday promotions for your small business yet, are you too late? No! But imagine if you had reached October and your holiday promotions were already photographed and scheduled to post to your website, social media, and email list. How would that feel?