“What am I going to post today?” you wonder to yourself. And the next day, you find yourself asking the same question. You feel so much pressure to say something that your brain can’t concentrate on anything and it’s as if you’ve never had an original thought in your head.
But when you climb in bed at night, you can’t keep the ideas from flowing. Where were these ideas as you pounded your head against your desk looking for inspiration. As you grab another cup of coffee, you debate about posting about that again. Would that be interesting? Should I just confess I have nothing to say today?
In the last post I told you to remember to say “Thank You.” Today, I’m calling on the old adage, if you don’t have something nice to say, don’t say anything at all. If you don’t have something valuable to teach, motivation to share, and feel like you’re bursting at the seems with this great information that everybody needs to hear, really just don’t say anything.
We have been so conditioned to believe we have to post to social media every day and that we have to post a new piece of content every week, that we end up panicking and putting out something, just because we have to. The truth is, you don’t have to.
This way of thinking is part of the reason there is such an excess of noise. Each week we try to out-do ourselves and our competition with better and more valuable content. We are spending more time putting our hard-won knowledge out, for free, for the world to see because we believe we need to show our best selves every day.
So first all, don’t believe the hype that you need to post something every day. When you do, you cover up you’re really good content with something you threw out at the last minute. It’s better just to let your juicy stuff linger and allow people to see it.
That being said, I’ve got a few tricks up my sleeve to help you go from having nothing to say to posting every day.
Keep a Running List
Often when we’re trying to fall asleep, our brain is bombarded with so many ideas. We promise ourselves we’ll take action in the morning, but by the time your first cup of coffee hits, the brilliance has already dissipated.
If you’re a digital person, keep a list in your phone. The key here is keeping it all in one place, one app, and keeping it as organized as possible. Make it easy to quickly jot down your ideas, or speak them, and then be able to find them again.
I keep a Google Sheet, rather, a compilation of Google Sheets to help me collection information and then paste into corresponding days. You can also use Evernote and have a content notebook for collecting ideas. Or create tasks in Asana for each clever idea. Whatever you do, again, it’s important to keep it all together. Using multiple apps and trackers will just confuse you, be too cumbersome to add quick notes, and will lead to lost ideas left and right.
If you’re a paper person, keep a notebook that you can keep with you at all times. Try for something that’s not as large as a full sheet of paper, but not too small that it makes taking notes in difficult. I love disc-bound notebooks or bullet journals personally, but as long as you keep only one notebook for all your ideas, it will keep them all together. You can add little sticky flags to help mark your content or keep it organized.
Create Themes and Sub-Categories
I’ve mentioned before that choosing a theme for each month can really help when it comes to marketing and content planning. When you choose a theme, it’s the first step in narrowing down when you want to talk about. You can also break your theme down into sub-categories.
For example, Marketing may be the overall theme, but email marketing could be a sub-category. That’s a sub-category that could easily be broken down even further into email sequences or list building techniques. Then you can talk about what you know for days.
It’s helpful to brainstorm some of the sub-categories first when choosing the theme, because you may find you can’t or don’t want to talk about that topic for days. If that’s the case, change to something you’re passionate about.
Make It Fun
While it’s important to deliver valuable content, we also want to entertain people. If you have a product, people don’t want to only see photos of that. We all love when someone peels back the curtain a bit and you get to see the behind the scenes. Even better if it’s not always glamorous or picture perfect.
Share some outtakes and bloopers. You’re showing people you’re real, imperfect, and making them laugh. Sometimes we just need a good laugh.
Market research is critical to finding out what our customers need and want. So what better way to do some market research then ask questions. Imagine if you were able to pick the brain of your customers, what would you want to know? The great thing is, they’ll answer you. And it’s a great way to start engagement and further deliver content that they’ll eat up.
Answer the Most Common Questions
Do you notice that there are a few questions that keep coming up over and over, no matter who you talk to when it comes to your business? If you see a pattern in some of the questions you’re asked, address it. Solve the problem for those that have asked, and those that haven’t asked yet. Don’t worry if it’s a common answered question in your field, just answer in your own special way. That’s what makes the difference when people are deciding whether to work with you or buy from you.
Share Your Content in Bite-size Pieces
If you have a long-form piece of content, be it a blog post, podcast, or video, it’s the perfect opportunity to pull out some of your best nuggets of information. You can share fun-size treats of your content for people who don’t have the time to eat the full-meal deal. Pull some of your best quotes, share some simple yet actionable tips, or share a teaser so powerful that they just have to devour the whole piece.
It’s Okay to Share Old Posts
Chances are some people missed it the first time, some people weren’t around when you first shared it, and sometimes, it’s just needs to said again. If one of your posts is really you’re best information, and it’s useful and helpful, don’t let it get buried under the excess. Bring it to the forefront by re-sharing it with a new twist or even a timely conversation starter. Or, if you need to say it again for the people in the back, just re-post it.
Once you start putting these things in to practice, you’ll be amazed at how much you really do have to say. So much so that you’ll probably be planning content out in advance for the next few months. But don’t let the pressure to post every day get to you, if you don’t want to. I’ve said all along, that’s not always the goal.
Let me know in the comments below, do you feel like you have something to say every day?